Chen, Sheng-Syan; Ho, Kim Wai; Ik, Kueh Hwa; Lee, Cheng-few - In: Financial Management 31 (2002) 2
We examine the role of strategic interaction in explaining the valuation effect of new product announcements and employ Sundaram, John, and John’s (1996) competitive strategy measure to operationalize the nature of a firm’s competitive interaction. Using a sample of new product introductions...