Sinha, Ashish; Inman, J. Jeffrey; Wang, Yantao; Park, … - In: Marketing Science 24 (2005) 3, pp. 351-366
The Practice Prize Reports consist of one article with two parts as follows: “Sinha, Ashish, J. Jeffrey Inman, Yantao Wang, Joonwook Park. Attribute drivers: A factor analytic choice map approach for understanding choices among SKUs” and “Tellis, Gerard J., Rajesh K. Chandy, Deborah...
