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Insch, Andrea
Fam, Kim Shyan
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Beliefs about advertising in China : empirical evidence from Hong Kong and Shanghai consumers
Józsa, László
;
Insch, Andrea
;
Krisjanous, Jayne
; …
- In:
The journal of consumer marketing
27
(
2010
)
7
,
pp. 594-603
Persistent link: https://www.econbiz.de/10008772823
Saved in:
2
Beliefs about advertising in China: empirical evidence from Hong Kong and Shanghai consumers
Jozsa, Laszlo
;
Insch, Andrea
;
Krisjanous, Jayne
;
Fam, …
- In:
The journal of consumer marketing
27
(
2010
)
7
,
pp. 594-604
Persistent link: https://www.econbiz.de/10008721503
Saved in:
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