Sensory marketing is an up-coming tool that integrates the five human senses for generating a total experience that the customer keeps in mind. The main objective of the study is to identify the impact of sensory marketing on consumers to generate brand loyalty. The second objective of this...

Sensory marketing is an up-coming tool that integrates the five human senses for generating a total experience that the customer keeps in mind. The main objective of the study is to identify the impact of sensory marketing on consumers to generate brand loyalty. The second objective of this...

Developing countries, particularly in their rural areas lack in health care facilities. In Pakistan, 65% of population lives in rural areas. The patients from these areas are unable to interact with the health specialists for their particular diseases. The complications faced by women during...