Mohd Thas Thaker, Hassanudin; Khaliq, Ahmad; Ah Mand, … - In: Journal of Islamic Marketing 12 (2020) 1, pp. 145-165
Purpose: This paper aims to attempt to investigate and test the factors related to social media advertisement that could forecast the intention to subscribe to Islamic banking products in Malaysia. Design/methodology/approach: The research framework used in this study is guided by the Unified...