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Purpose: This study aims to investigate the behavioural intention and adoption of internet banking (IB) among clients of local and foreign Islamic banks in Malaysia. Design/methodology/approach: Survey questionnaires were distributed among the Islamic banks’ clients at two main states,...
Persistent link: https://www.econbiz.de/10012541143
Purpose: This paper aims to attempt to investigate and test the factors related to social media advertisement that could forecast the intention to subscribe to Islamic banking products in Malaysia. Design/methodology/approach: The research framework used in this study is guided by the Unified...
Persistent link: https://www.econbiz.de/10012187082