Irfan, Wardah; Siddiqui, Danish Ahmed; Ahmed, Waqar - In: International Journal of Retail & Distribution Management 47 (2019) 4, pp. 350-367
Purpose: Nowadays customers want to enjoy their shopping experience with convenience and maximum value for their money. The purpose of this paper is to examine the role of in-store logistics in crafting store image and perceived value to customers, thus creating satisfied and loyal customers....
