Battour, Mohamed; Hakimian, Fatemeh; Ismail, Mohd; … - In: Journal of Islamic Marketing 9 (2018) 4, pp. 823-840
Purpose: This paper aims to explore the perceptions of non-Muslim tourists towards halal tourism in Malaysia and Turkey. It also investigates the extent to which non-Muslim tourists are willing to purchase certain types of halal products and services. Design/methodology/approach: Qualitative...