Tourism is a key sector for the Bulgarian economy contributing to the balance of payment, economic growth and employment rate. The efficiency of tourism sector is closely related to the structure of its management and planning. This study focuses on the evolution of tourism development in...

A proposed business model for creative tourism is analyzed in the framework of cultural tourism. Although creative tourism is generally perceived as a form of cultural tourism (Ohridska-Olson 2010), it is essentially different from the mainstream cultural tourism. In addition, the paper analyzes...

The paper presents the results of a study of the image of Bulgaria as a tourist destination among a group of German students visiting Bulgaria for a first time. Similarly to Ivanov and Illum (2010) the paper adopts the Lederer and Hill (2001) and Silver and Hill (2002) molecular approach to...

The paper presents an overview of non-observed economic activities in tourism and the methodologies to measure them. Non-observed economic activities are divided into informal economy in tourism, own productions of tourist goods and services for own final consumption by the households, hidden...

Usually mass tourism is associated with predominantly negative impacts. This book chapter adopts a more positive stance on mass tourism and elaborates on its economic, social and environmental benefits within the context of Bulgaria

This book chapter addresses the decision-making processes that international hotel corporations engage in during their expansion procedures, and focusses on the entry and presence of these corporations in Bulgaria. Our findings show that country- and firm-specific factors play little role in the...

Romania and Bulgaria have some undeniable political and social similarities and one would also expect some similarities in their foreign policies. Both countries will soon join the EU, were governed by Communist regimes for decades, and have majority Orthodox Christian populations. In this...

Hotel chains are major actors in the hospitality industry. Still, many hoteliers have not decided yet whether to join their properties to a chain or stay independent. The paper explores how the managers of Bulgarian independent hotels perceive hotel chains as a development opportunity. More...