This Ph. D. dissertation discusses the measurement of the macroeconomic impacts of tourism. Chapter 1 establishes the conceptual framework for measuring the macroeconomic impacts of tourism. Chapter 2 critically evaluates the methods currently used to measure the macroeconomic impacts of...

The paper discusses 4 major marketing decisions during the design of an online hotel reservation system, agent or client oriented system, net or commissionable rates, on request rates or the system shows availability, possibility for reservation of other services (rent-a-car, tours, transfers,...

The paper analyses the impacts of tourism on jobs and incomes in Bulgaria. Direct and indirect impacts of four tourism characteristic activities are calculated - hotel and restaurants, passenger road and rail transport, passenger air and water transport, and auxiliary transport services and...

The study examines the Tourism Satellite Account as a tool for measuring the macroeconomic impacts of tourism. In Chapter One the essence, structure, strengths and weaknesses of the Tourism Satellite Account are elaborated. In Chapter Two the macroeconomic impacts of tourism are defined and the...

Promoting a country's destination is one of the major tasks of a National Tourism Organization (NTO). NTOs have many ways in which to promote their countries' tourism products, one of which is participating in tourism and travel fairs. This paper analyses the effectiveness of destination...

Romania and Bulgaria have some undeniable political and social similarities and one would also expect some similarities in their foreign policies. Both countries will soon join the EU, were governed by Communist regimes for decades, and have majority Orthodox Christian populations. In this...

The paper analyses the possibilities to develop communist heritage tourism in Bulgaria. After a review of related literature, the paper identifies five characteristics of communist heritage tourism: ideologically overburdened type of tourism, controversial, represents a limited time period of...

The current paper presents a growth decomposition methodology which allows interindustry comparisons. The methodology is exemplified with analysis of the contribution of specific industries to economic growth in Bulgaria. However, the model presents an approach that is general and can be applied...

Purpose – The case study investigates whether a particular IT is worthwhile, in view of its perceived, potential and actual usefulness. It answers two research questions: How necessary is an automated ID card/passport reader for hoteliers? and Which characteristics of such software do...

Usually mass tourism is associated with predominantly negative impacts. This book chapter adopts a more positive stance on mass tourism and elaborates on its economic, social and environmental benefits within the context of Bulgaria