This research note addresses overtourism from locals' perspective. The main contribution of this research note is that locals, as volatile groups have also proven to be resilient in some cases. This resilience has been developed through an ambidextrous approach, which is the balance between...

The paper presents the results of a study of the image of Bulgaria as a tourist destination among a group of German students visiting Bulgaria for a first time. Similarly to Ivanov and Illum (2010) the paper adopts the Lederer and Hill (2001) and Silver and Hill (2002) molecular approach to...

In this research note, the authors analyse the relationship between destination competitiveness and globalisation. Destination competitiveness is measured with the World Economic Forum's Travel and Tourism Competitiveness Index, while globalisation is measured with the KOF Index of...

This paper investigates the official tourism websites for the Balkan countries of Albania, Bosnia and Herzegovina, Bulgaria, Croatia, Greece, Montenegro, North Macedonia, Romania, Serbia, Slovenia, and Turkey to learn about their depiction of the nations for international tourism markets. The...

The paper is positioned in the domain of destination branding and image measurement research. It investigates the perceptions people have about a destination brand and the way they organise these perceptions in their minds. It employs and further develops the brand molecule concept introduced by...

The paper investigates the impact of hotel chains' presence in a destination on their competitiveness through cross-section regression analysis of 116 countries. Results reveal that a destination's competitiveness is positively and significantly influenced by the number of affiliated hotels and...

The present study highlights the impact that politics can have on marketing and overall destination competitiveness through the example of North Cyprus. Political stability is an important prerequisite for establishment, growth and survival of a successful tourism industry. The Island Cyprus had...

This research note investigates the impact of a destination's competitiveness upon tourism's contribution to economic growth using a cross-section with 131 countries. Destination competitiveness is measured with the World Economic Forum's Travel and Tourism Competitiveness Index, while tourism's...

A key player in tourism development and promotion is the state. However, previous research has not adequately measured the effectiveness of the state's attempts to promote a country's tourism product. In this research, the authors will use an econometric model to measure the impact of the...