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Organizing and integrating marketing and purchasing in business markets : an introduction to the special issue, issues and implications
Ivens, Björn Sven; Pardo, Catherine; Tunisini, Annalisa - In: Industrial marketing management : the international … 38 (2009) 8, pp. 851-856
Persistent link: https://www.econbiz.de/10003924742
Cover Image
Organizing and integrating marketing and purchasing in business markets: An introduction to the special issue, issues and implications
Ivens, Björn Sven; Pardo, Catherine; Tunisini, Annalisa - In: Industrial marketing management : the international … 38 (2009) 8, pp. 851-856
Persistent link: https://www.econbiz.de/10008332361
Cover Image
Organizing and integrating marketing and purchasing in business markets: An introduction to the special issue, issues and implications
Ivens, Björn Sven; Pardo, Catherine; Tunisini, Annalisa - In: Industrial marketing management : the international … 38 (2009) 8, pp. 851-857
Persistent link: https://www.econbiz.de/10008889845