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Ivens, Björn Sven
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Mind the gap : a process model for diagnosing barriers to key account management implementation
Leischnig, Alexander
;
Ivens, Björn Sven
;
Niersbach, Barbara
- In:
Industrial marketing management : the international …
70
(
2018
),
pp. 58-67
Persistent link: https://www.econbiz.de/10011863786
Saved in:
2
Key account managers' identification profiles and
effectiveness
: a fuzzy-set qualitative comparative analysis
Peters, Leonore
;
Ivens, Björn Sven
;
Pardo, Catherine
- In:
Industrial marketing management : the international …
107
(
2022
),
pp. 253-365
Persistent link: https://www.econbiz.de/10014230692
Saved in:
3
Key account management formalization and
effectiveness
: a fuzzy-set qualitative comparative analysis
Feste, Jasmin
;
Ivens, Björn Sven
;
Pardo, Catherine
- In:
Industrial marketing management : the international …
107
(
2022
),
pp. 450-465
Persistent link: https://www.econbiz.de/10014230730
Saved in:
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