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Integrating marketing and information services functions : a complementarity and competence perspective
Nakata, Cheryl; Zhu, Zhen; Izberk-Bilgin, Elif - In: Journal of the Academy of Marketing Science 39 (2011) 5, pp. 700-716
Persistent link: https://www.econbiz.de/10009381728
Cover Image
Integrating marketing and information services functions: a complementarity and competence perspective
Nakata, Cheryl; Zhu, Zhen; Izberk-Bilgin, Elif - In: Journal of the Academy of Marketing Science 39 (2011) 5, pp. 700-717
Persistent link: https://www.econbiz.de/10009263504