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A meta-analysis of humor in ad...
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Jäger, Tilmann
Eisend, Martin
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Journal of current issues and research in advertising : JCIRA
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Effects of fear-arousing and humorous appeals in social marketing advertising : the moderating role of prior attitude toward the advertised behavior
Jäger, Tilmann
;
Eisend, Martin
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
1
,
pp. 125-134
Persistent link: https://www.econbiz.de/10009770258
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2
Effects of Fear-Arousing and Humorous Appeals in Social Marketing Advertising: The Moderating Role of Prior Attitude Toward the Advertised Behavior
Jäger, Tilmann
;
Eisend, Martin
- In:
Journal of current issues and research in advertising : …
34
(
2012
)
1
,
pp. 125-134
Persistent link: https://www.econbiz.de/10010151788
Saved in:
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