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Jaakkola, Matti
Greenley, Gordon E.
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Strategic marketing : new horizons in theory and research
Rudd, John M.
(
ed.
);
Jaakkola, Matti
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011629214
Saved in:
2
Editorial
Rudd, John M.
;
Jaakkola, Matti
;
Marshall, Greg W.
- In:
European Journal of Marketing
50
(
2016
)
12
,
pp. 2070-2076
Persistent link: https://www.econbiz.de/10014724487
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