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Effects of co-branding on cons...
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Jago, Leo
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Destination branding : creating the unique destination proposition
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Developing brand Australia: examining the role of events
Brown, Graham
;
Chalip, Laurence Hilmond
;
Jago, Leo
; …
- In:
Destination branding : creating the unique destination …
,
(pp. 279-305)
.
2008
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