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Jagpal, Sharan
Gorr, Wilpen L.
36
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20
Schneider, Matthew J.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Protecting customer privacy when marketing with second-party data
Schneider, Matthew J.
;
Jagpal, Sharan
;
Gupta, Sachin
; …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
3
,
pp. 593-603
Persistent link: https://www.econbiz.de/10011758008
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2
A flexible method for protecting marketing data : an application to point-of-sale data
Schneider, Matthew J.
;
Jagpal, Sharan
;
Gupta, Sachin
; …
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 153-171
Persistent link: https://www.econbiz.de/10011818484
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