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Jaikumar, Saravana
Singh, Ramendra
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Executive functions of BoP consumers : research propositions, conceptual framework and implications for marketing strategies for BoP markets
Mishra, Ria
;
Singh, Ramendra
;
Jaikumar, Saravana
- In:
Journal of global marketing
34
(
2021
)
4
,
pp. 249-269
Persistent link: https://www.econbiz.de/10012650596
Saved in:
2
Special issue: marketing to the poor, disadvantaged and marginalized consumers : a global perspective
Singh, Ramendra
(
ed.
);
Jaikumar, Saravana
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012650643
Saved in:
3
"I show off, so I am well off" : subjective economic well-being and conspicuous consumption in an emerging economy
Jaikumar, Saravana
;
Singh, Ramendra
;
Sarin, Ankur
- In:
Journal of business research : JBR
86
(
2018
),
pp. 386-393
Persistent link: https://www.econbiz.de/10011855365
Saved in:
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