//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Jaikumar, Saravana"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Marketing the $35 Akash tablet
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
3
Konsumentenverhalten
3
Developing countries
2
Emerging economies
2
Entwicklungsländer
2
Schwellenländer
2
Armut
1
Armutsbekämpfung
1
Bottom of the Pyramid (BoP)
1
Bottom of the pyramid
1
Cognition
1
Conspicuous consumption
1
Economic development
1
Emerging economy
1
Entwicklung
1
Executive Function (EF)
1
India
1
India Human Development Survey
1
Indien
1
Interdependent preferences
1
Kognition
1
Lebensqualität
1
Lebensstandard
1
Marketing
1
Marketing management
1
Marketingmanagement
1
Nachfrageinterdependenz
1
Poverty
1
Poverty reduction
1
Quality of life
1
Standard of living
1
Subjective economic well-being
1
Target group
1
Zielgruppe
1
cognitive resources
1
emerging markets
1
subsistence marketplace
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
2
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Aufsatzsammlung
1
Language
All
English
3
Author
All
Jaikumar, Saravana
Singh, Ramendra
114
Roy, Sanjit
60
Roy, Sanjit Kumar
37
Balaji, M. S.
14
Koshy, Abraham
11
Bang, Nguyen
8
Sekhon, Harjit
8
Ganguli, Shirshendu
7
Harrigan, Paul
7
Shekhar, Vaibhav
7
Lassar, Walfried M.
6
Gaganpreet Singh
5
Mishra, Prashant
5
Sadeque, Saalem
5
Sharma, Yukti
5
Sy-Changco, Joseph A.
5
Adhikari, Atanu
4
Agarwal, Sharad
4
Bose, Sunny
4
Chakrabarti, Ronika
4
Eshghi, Abdolreza
4
Mason, Katy
4
Nguyen, Bang
4
Quazi, Ali
4
Soutar, Geoffrey N.
4
Abid, Aman
3
Bakshi, Madhupa
3
Devlin, James F.
3
Dey, Bidit Lal
3
Japutra, Arnold
3
Kumar, Avinash
3
Kumar, Jitender
3
Mutum, Dilip S.
3
Pradhan, Sudeepta
3
Roy, Rajat
3
Sharifah Faridah Syed Alwi
3
Singh, Rakesh
3
Singh, Rakesh K.
3
Wang, Shasha
3
more ...
less ...
Published in...
All
Journal of global marketing
2
Journal of business research : JBR
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Executive functions of BoP consumers : research propositions, conceptual framework and implications for marketing strategies for BoP markets
Mishra, Ria
;
Singh, Ramendra
;
Jaikumar, Saravana
- In:
Journal of global marketing
34
(
2021
)
4
,
pp. 249-269
Persistent link: https://www.econbiz.de/10012650596
Saved in:
2
Special issue: marketing to the poor, disadvantaged and marginalized consumers : a global perspective
Singh, Ramendra
(
ed.
);
Jaikumar, Saravana
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012650643
Saved in:
3
"I show off, so I am well off" : subjective economic well-being and conspicuous consumption in an emerging economy
Jaikumar, Saravana
;
Singh, Ramendra
;
Sarin, Ankur
- In:
Journal of business research : JBR
86
(
2018
),
pp. 386-393
Persistent link: https://www.econbiz.de/10011855365
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->