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Consumer cognitive complexity and the dimensionality of multidimensional scaling comfigurations

Malhotra, Naresh K.; Pinson, Christian; Jain, Arun K. - 1988

Persistent link: https://www.econbiz.de/10000762996

Consumer cognitive complexity and the dimensionality of multidimensional scaling configurations

Malhotra, Naresh K.; Jain, Arun K.; Patil, Ashutosh; … - 2010

Persistent link: https://www.econbiz.de/10008907414

Improving predictive power of conjoint analysis by constrained parameter estimation

Srinivasan, V.; Jain, Arun K.; Malhotra, Naresh K. - 2007

Persistent link: https://www.econbiz.de/10003541605

Customer loyality as a construct in the marketing of banking services

Jain, Arun K.; Pinson, Christian; Malhotra, Naresh K. - 1987

Persistent link: https://www.econbiz.de/10011877203

The robustness of MDS configurations in the face of incomplete data

Jain, Arun K.; Malhotra, Naresh K.; Pinson, Christian - 1987

Persistent link: https://www.econbiz.de/10011877477

Cognitive style and effective communication

Jain, Arun K.; Malhotra, Naresh K.; Pinson, Christian C. - 1980

Persistent link: https://www.econbiz.de/10003059704

Dogmatism as a moderator of banking behavior and attitudes

Jain, Arun K.; Pinson, Christian; Malhotra, Naresh K. - 1981

Persistent link: https://www.econbiz.de/10003059717

Cognitive differentiation in consumer product judgments

Pinson, Christian; Malhotra, Naresh K.; Jain, Arun K. - In: Journal of Economic Psychology 5 (1984) 4, pp. 353-369

Persistent link: https://www.econbiz.de/10005317027

Consumer cognitive complexity and the dimensionality of multidimensional scaling configurations

Malhotra, Naresh K.; Jain, Arun K.; Patil, Ashutosh; … - In: Review of marketing research 7 (2010), pp. 199-253

Persistent link: https://www.econbiz.de/10009957642

Customer Loyalty as a Construct in the Marketing of Banking Services

Jain, Arun K.; Pinson, Christian; Malhotra, Naresh K. - In: International Journal of Bank Marketing 5 (1987) 3, pp. 49-72

The usefulness of loyalty as a construct for understanding and analysing the market for banking services is here discussed. Using empirical data, the socio‐demographic, attitudinal and behavioural characteristics of loyal versus non‐loyal bank patrons are described. Bank loyalty can be...

Persistent link: https://www.econbiz.de/10014760438