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Consumer cognitive complexity and the dimensionality of multidimensional scaling configurations
Malhotra, Naresh K.; Jain, Arun K.; Patil, Ashutosh; … - 2010
Persistent link: https://www.econbiz.de/10008907414
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Consumer cognitive complexity and the dimensionality of multidimensional scaling configurations
Malhotra, Naresh K.; Jain, Arun K.; Patil, Ashutosh; … - In: Review of marketing research 7 (2010), pp. 199-253
Persistent link: https://www.econbiz.de/10009957642
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Cognitive differentiation in consumer product judgments
Pinson, Christian; Malhotra, Naresh K.; Jain, Arun K. - In: Journal of Economic Psychology 5 (1984) 4, pp. 353-369
Persistent link: https://www.econbiz.de/10005317027
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Consumer cognitive complexity and the dimensionality of multidimensional scaling comfigurations
Malhotra, Naresh K.; Pinson, Christian; Jain, Arun K. - 1988
Persistent link: https://www.econbiz.de/10000762996
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Customer loyality as a construct in the marketing of banking services
Jain, Arun K.; Pinson, Christian; Malhotra, Naresh K. - 1987
Persistent link: https://www.econbiz.de/10011877203
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The robustness of MDS configurations in the face of incomplete data
Jain, Arun K.; Malhotra, Naresh K.; Pinson, Christian - 1987
Persistent link: https://www.econbiz.de/10011877477
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Improving predictive power of conjoint analysis by constrained parameter estimation
Srinivasan, V.; Jain, Arun K.; Malhotra, Naresh K. - 2007
Persistent link: https://www.econbiz.de/10003541605
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Cognitive style and effective communication
Jain, Arun K.; Malhotra, Naresh K.; Pinson, Christian C. - 1980
Persistent link: https://www.econbiz.de/10003059704
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Dogmatism as a moderator of banking behavior and attitudes
Jain, Arun K.; Pinson, Christian; Malhotra, Naresh K. - 1981
Persistent link: https://www.econbiz.de/10003059717