Purpose - The purpose of this paper is to describe the status of culture studies within the field of international business research, and to examine how two main paradigms - essentialism and social constructivism - relate to the discourse in this field. We analyze the main points of the two...

When analysing modes of navigating cross-cultural business communities most IB studies employ an etic approach that delineates how ethnically owned companies thrive and manoeuvre in complex cross-cultural business environments. This approach implies employing theoretical models and empirical...