' perspectives towards marketing practices, little is understood. Therefore, this exploratory article has been conducted to analyse … the differences in fans' perceptions and attitudes towards both traditional and social media marketing. The article shows … similarities and differences in perceptions and attitudes towards different parts of traditional and social media marketing. The …

being applied in several strategic ways, serving mainly for the important relationship between strategic and marketing … critical sector: Healthcare. Healthcare is a dynamic sector, where strategic marketing planning fundamentals are still being … disseminated and absorbed by managers and institutions. Marketing data and information must be provided from a variety of sources …