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How Information Architecture Contributes to Define a Framework for a Market Intelligence System Development: Applications in Healthcare Sector

Jamil, George Leal; Rocha dos Santos, Leandro Henrique; … - In: International Journal of Privacy and Health Information … 4 (2016) 2, pp. 19-37

being applied in several strategic ways, serving mainly for the important relationship between strategic and marketing … critical sector: Healthcare. Healthcare is a dynamic sector, where strategic marketing planning fundamentals are still being … disseminated and absorbed by managers and institutions. Marketing data and information must be provided from a variety of sources …

Persistent link: https://www.econbiz.de/10012047077

Investigation of Consumer Behavior: A Study on Organic Wine

Baziana, Sotiria; Tzimitra-Kalogianni, Eirini - In: International Journal of Social Ecology and Sustainable … 7 (2016) 1, pp. 50-61

Evidence shows that sustainability not only helps a business case getting stronger, but also embraces a sustainability agenda which can stimulate innovation, pushing companies to rethink their operations, products and business models. In addition, during the past few years the demand for organic...

Persistent link: https://www.econbiz.de/10012047687