Purpose – Knowledge of green consumer behavior is important for environmental and business reasons. The purpose of this study is to examine the determinants of green curtailment behaviors and consumer adoption of innovations marketed as green (eco‐innovations), and to analyze factors...

Purpose: In this paper, the authors challenge traditional views of project management and sustainable development as purportedly complementing each other. Rather, the authors apply a projectification perspective from a multi-disciplinary approach to sustainable development. The purpose of this...