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Integrating social issues and customer engagement to drive loyalty in a service organisation
O'Brien, Ingrid M.; Jarvis, Wade; Soutar, Geoffrey N. - In: The journal of services marketing 29 (2015) 6/7, pp. 547-559
Persistent link: https://www.econbiz.de/10011418367
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Epilogue to the special issue and reflections on the future of engagement research
Hollebeek, Linda D.; Conduit, Jodie; Sweeney, Jill; … - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 586-594
Persistent link: https://www.econbiz.de/10011483191
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Customer engagement in CSR : a utility theory model with moderating variables
Jarvis, Wade; Ouschan, Robyn; Burton, Henry J.; Soutar, … - In: Journal of service theory and practice : JSTP 27 (2017) 4, pp. 833-853
Persistent link: https://www.econbiz.de/10011730640
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Co-creating a CSR strategy with customers to delivere greater value
O'Brien, Ingrid M.; Jarvis, Wade; Soutar, Geoffrey N.; … - In: Disciplining the undisciplined? : perspectives from …, (pp. 89-107). 2018
Persistent link: https://www.econbiz.de/10011810081