DeSarbo, Wayne S.; Benedetto, C. Anthony Di; Jedidi, Kamel - In: Management Science 52 (2006) 6, pp. 909-924
The resource-based view (RBV) of the firm suggests that strategic deployment of capabilities allows strategic business units (SBUs) to exploit distinctive competencies and create sustainable competitive advantage. Following the RBV, we propose a new predictive methodology for deriving typologies...
