Jhamb, Deepika; Kampani, Nidhi; Arya, Vikas - In: Benchmarking: An International Journal 29 (2021) 2, pp. 411-433
Purpose: The study aims to explore the themes responsible for employee orientation and further their role in building strong customer relationships in telecom and organized retail outlets in emerging markets. Design/methodology/approach: Employing the qualitative approach, a total of 31...