Shi, Fangfang; Ji, Shaojun; Weaver, David; Huang, Ming-Feng - In: International Journal of Contemporary Hospitality Management 34 (2021) 3, pp. 885-907
Purpose: This study aims to examine the components and evolution of the Chinese wine festival market using the Dalian International Wine and Dine Festival (DIWDF) as a case study. Design/methodology/approach: Adopting a longitudinal approach, survey data were collected from attendees of the...
