This research examines the role of online anonymity in shaping herding behavior in peer-to-peer (P2P) lending markets. Drawing on theories from social psychology literature, we argue that a lender forms different credibility perceptions toward preceding peers per their anonymity status, and then...

In lending-based real estate crowdfunding, borrowers are required to pledge their housing properties as collateral to secure the loans. This nascent practice differs from ordinary peer-to-peer (P2P) lending in that lenders, to make sound decisions, need to evaluate additional information other...

This paper focuses on an essential, but previously underexplored, mechanism that underlies the operation of peer-to-peer (P2P) lending markets: lender-borrower matching. We model the formation of lender-borrower matches as an endogenous matching process in which agents strategically choose their...

Online peer-to-peer (P2P) lending, one of the most successful technology-enabled initiatives in the fintech revolution, has drastically changed the way individual investors and borrowers meet and transact. While prior research has found herding among investors at the listing level, such social...