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~person:"Jin, Ginger Zhe"
~person:"Mäder, Ralf"
~subject:"Brand"
~subject:"Werbewirkung"
~type_genre:"Arbeitspapier"
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Brand
Werbewirkung
Consumer behaviour
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4
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3
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Jin, Ginger Zhe
Mäder, Ralf
Franses, Philip Hans
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Bauer, Hans H.
9
Hildebrandt, Lutz
8
Aaker, Jennifer
7
Hruschka, Harald
6
Paap, Richard
6
Parker, Philip M.
6
Peitz, Martin
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5
Loginova, Oksana
5
Oest, Rutger van
5
Soberman, David A.
5
Boztuğ, Yasemin
4
Hakenes, Hendrik
4
Inderst, Roman
4
Sattler, Henrik
4
Verbeke, Willem J. M. I.
4
Ailawadi, Kusum L.
3
Alviarez, Vanessa
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Avery, Rosemary J.
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Blanchard, Emily
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Borkovsky, Ron N.
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Chen, Yongmin
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Haviv, Avery M.
3
Head, Keith
3
Huber, Frank
3
Johnson, Garrett A.
3
Klapper, Daniel
3
Maskus, Keith E.
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Mayer, Thierry
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
2
Working paper / National Bureau of Economic Research, Inc.
1
Working papers / Bureau of Economics, Federal Trade Commission
1
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ECONIS (ZBW)
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Auswirkungen des Markennamenwechsels auf den Markenwert
Bauer, Hans H.
;
Mäder, Ralf
;
Valtin, Alexandra
-
2003
Persistent link: https://www.econbiz.de/10001875487
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2
Determinanten der Werbewirkung von Markenhomepages
Bauer, Hans H.
;
Mäder, Ralf
;
Fischer, Christian
-
2001
Persistent link: https://www.econbiz.de/10001762970
Saved in:
3
Direct-to-consumer advertising and online search
Chesnes, Matthew
;
Jin, Ginger Zhe
-
2016
Persistent link: https://www.econbiz.de/10011542112
Saved in:
4
Direct-to-consumer advertising and online search
Chesnes, Matthew
;
Jin, Ginger Zhe
-
2016
Persistent link: https://www.econbiz.de/10011561967
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