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~person:"Jin, Ginger Zhe"
~person:"Mäder, Ralf"
~subject:"Werbewirkung"
~type_genre:"Arbeitspapier"
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Werbewirkung
Consumer behaviour
7
Konsumentenverhalten
7
Advertising effects
4
USA
4
United States
4
Arzneimittel
3
Deutschland
3
Estimation
3
Germany
3
Online retailing
3
Online-Handel
3
Pharmaceuticals
3
Schätzung
3
2008-2011
2
Ausländisch
2
Brand
2
Brand image
2
Canadian
2
Consumer protection
2
Fernsehwerbung
2
Foreign
2
Impact assessment
2
Information behaviour
2
Informationsverhalten
2
Kanadisch
2
Markenartikel
2
Markenimage
2
Online search
2
Online-Recherche
2
Pharmaceutical distributors
2
Pharmahandel
2
Product information
2
Produktinformation
2
Search engine
2
Social Marketing
2
Social marketing
2
Suchmaschine
2
Television advertising
2
Verbraucherschutz
2
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Arbeitspapier
Graue Literatur
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German
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English
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Jin, Ginger Zhe
Mäder, Ralf
Bauer, Hans H.
6
Aaker, Jennifer
3
Avery, Rosemary J.
3
Cantoni, Davide
3
Eisenberg, Matthew
3
Gröppel-Klein, Andrea
3
Johnson, Garrett A.
3
Baun, Dorothea
2
Bayer, Ralph-C.
2
Bursztyn, Leonardo
2
Cawley, John H.
2
Chandon, Pierre
2
Chesnes, Matthew
2
Draganska, Michaela
2
Ernst, Holger
2
Franses, Philip Hans
2
Germelmann, Claas Christian
2
Haan, Marco
2
Hefti, Andreas
2
Huber, Frank
2
Karle, Heiko
2
Ke, Changxia
2
Lewis, Randall A.
2
Liu, Shuo
2
Mogilner, Cassie
2
Moraga-González, José Luis
2
Narayanan, Sridhar
2
Neumann, Marcus M.
2
Peitz, Martin
2
Sahni, Navdeep S.
2
Schnoor, Anje
2
Valletti, Tommaso M.
2
Veiga, André
2
Vikander, Nick
2
Abhishek, Vibhanshu
1
Agarwal, Sumit
1
Allcott, Hunt
1
Alpert, Abby E.
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
2
Working paper / National Bureau of Economic Research, Inc.
1
Working papers / Bureau of Economics, Federal Trade Commission
1
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ECONIS (ZBW)
4
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Auswirkungen des Markennamenwechsels auf den Markenwert
Bauer, Hans H.
;
Mäder, Ralf
;
Valtin, Alexandra
-
2003
Persistent link: https://www.econbiz.de/10001875487
Saved in:
2
Determinanten der Werbewirkung von Markenhomepages
Bauer, Hans H.
;
Mäder, Ralf
;
Fischer, Christian
-
2001
Persistent link: https://www.econbiz.de/10001762970
Saved in:
3
Direct-to-consumer advertising and online search
Chesnes, Matthew
;
Jin, Ginger Zhe
-
2016
Persistent link: https://www.econbiz.de/10011542112
Saved in:
4
Direct-to-consumer advertising and online search
Chesnes, Matthew
;
Jin, Ginger Zhe
-
2016
Persistent link: https://www.econbiz.de/10011561967
Saved in:
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