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~person:"Jin, Ginger Zhe"
~person:"Mogilner, Cassie"
~person:"Mäder, Ralf"
~subject:"Werbewirkung"
~type_genre:"Arbeitspapier"
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Werbewirkung
Consumer behaviour
13
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13
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5
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3
Deutschland
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Jin, Ginger Zhe
Mogilner, Cassie
Mäder, Ralf
Bauer, Hans H.
6
Aaker, Jennifer
3
Avery, Rosemary J.
3
Cantoni, Davide
3
Eisenberg, Matthew
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Germelmann, Claas Christian
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Ke, Changxia
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
2
Research paper series / Stanford Graduate School of Business
1
Working paper / National Bureau of Economic Research, Inc.
1
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1
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ECONIS (ZBW)
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1
Determinanten der Werbewirkung von Markenhomepages
Bauer, Hans H.
;
Mäder, Ralf
;
Fischer, Christian
-
2001
Persistent link: https://www.econbiz.de/10001762970
Saved in:
2
Auswirkungen des Markennamenwechsels auf den Markenwert
Bauer, Hans H.
;
Mäder, Ralf
;
Valtin, Alexandra
-
2003
Persistent link: https://www.econbiz.de/10001875487
Saved in:
3
The time vs. money effect : shifting product attitudes and decisions through personal connection
Mogilner, Cassie
(
contributor
);
Aaker, Jennifer
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003789007
Saved in:
4
The time vs. money effect : shifting product attitudes and decisions through personal connection
Mogilner, Cassie
;
Aaker, Jennifer
-
2009
Persistent link: https://www.econbiz.de/10003847353
Saved in:
5
Direct-to-consumer advertising and online search
Chesnes, Matthew
;
Jin, Ginger Zhe
-
2016
Persistent link: https://www.econbiz.de/10011542112
Saved in:
6
Direct-to-consumer advertising and online search
Chesnes, Matthew
;
Jin, Ginger Zhe
-
2016
Persistent link: https://www.econbiz.de/10011561967
Saved in:
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