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~person:"Jin, Ginger Zhe"
~subject:"Ausländisch"
~subject:"Werbewirkung"
~type_genre:"Arbeitspapier"
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Ausländisch
Werbewirkung
Consumer behaviour
6
Konsumentenverhalten
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USA
4
United States
4
Arzneimittel
3
Pharmaceuticals
3
2008-2011
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Advertising effects
2
Canadian
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Consumer protection
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Estimation
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Fernsehwerbung
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Foreign
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Impact assessment
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Information behaviour
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Informationsverhalten
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Kanadisch
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Online retailing
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Online search
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Online-Handel
2
Online-Recherche
2
Pharmaceutical distributors
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Pharmahandel
2
Product information
2
Produktinformation
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Schätzung
2
Search engine
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Social Marketing
2
Social marketing
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Suchmaschine
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Television advertising
2
Verbraucherschutz
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Wirkungsanalyse
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Coronavirus
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Drug Safety
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Dynamic pricing
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Dynamische Preisgestaltung
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Jin, Ginger Zhe
Bauer, Hans H.
6
Chesnes, Matthew
4
Aaker, Jennifer
3
Avery, Rosemary J.
3
Cantoni, Davide
3
Eisenberg, Matthew
3
Gröppel-Klein, Andrea
3
Johnson, Garrett A.
3
Sofka, Wolfgang
3
Baun, Dorothea
2
Bayer, Ralph-C.
2
Bursztyn, Leonardo
2
Cawley, John H.
2
Chandon, Pierre
2
Dai, Weijia
2
Draganska, Michaela
2
Ernst, Holger
2
Franses, Philip Hans
2
Germelmann, Claas Christian
2
Haan, Marco
2
Hefti, Andreas
2
Huber, Frank
2
Kaiser, Ulrich
2
Karle, Heiko
2
Ke, Changxia
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Lewis, Randall A.
2
Liu, Shuo
2
Mogilner, Cassie
2
Moraga-González, José Luis
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Mäder, Ralf
2
Narayanan, Sridhar
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Neumann, Marcus M.
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Peitz, Martin
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Sahni, Navdeep S.
2
Schnoor, Anje
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Valletti, Tommaso M.
2
Veiga, André
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Vikander, Nick
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ECONIS (ZBW)
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Direct-to-consumer advertising and online search
Chesnes, Matthew
;
Jin, Ginger Zhe
-
2016
Persistent link: https://www.econbiz.de/10011542112
Saved in:
2
Direct-to-consumer advertising and online search
Chesnes, Matthew
;
Jin, Ginger Zhe
-
2016
Persistent link: https://www.econbiz.de/10011561967
Saved in:
3
Banning foreign pharmacies from sponsored search : the online consumer response
Chesnes, Matthew
;
Dai, Weijia
;
Jin, Ginger Zhe
-
2014
Persistent link: https://www.econbiz.de/10010360004
Saved in:
4
Banning foreign pharmacies from sponsored search : the online consumer response
Chesnes, Matthew
;
Dai, Weijia
;
Jin, Ginger Zhe
-
2014
Persistent link: https://www.econbiz.de/10010473253
Saved in:
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