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~person:"Jin, Ginger Zhe"
~subject:"Werbewirkung"
~type_genre:"Arbeitspapier"
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Werbewirkung
Consumer behaviour
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Konsumentenverhalten
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USA
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United States
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Arzneimittel
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Pharmaceuticals
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2008-2011
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Consumer protection
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Informationsverhalten
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Online retailing
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Online-Handel
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Online-Recherche
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Schätzung
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Jin, Ginger Zhe
Bauer, Hans H.
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Avery, Rosemary J.
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Cantoni, Davide
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Gröppel-Klein, Andrea
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Johnson, Garrett A.
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Chesnes, Matthew
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Ernst, Holger
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Franses, Philip Hans
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Germelmann, Claas Christian
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Haan, Marco
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Hefti, Andreas
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Huber, Frank
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Karle, Heiko
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Ke, Changxia
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Lewis, Randall A.
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Liu, Shuo
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Mogilner, Cassie
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Moraga-González, José Luis
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Mäder, Ralf
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Narayanan, Sridhar
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Neumann, Marcus M.
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Peitz, Martin
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ECONIS (ZBW)
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Direct-to-consumer advertising and online search
Chesnes, Matthew
;
Jin, Ginger Zhe
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2016
Persistent link: https://www.econbiz.de/10011542112
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Direct-to-consumer advertising and online search
Chesnes, Matthew
;
Jin, Ginger Zhe
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2016
Persistent link: https://www.econbiz.de/10011561967
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