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Measuring state, effect, and response uncertainty : theoretical construct development and empirical validation

Ashill, Nicholas J.; Jobber, David - In: Journal of management : JOM 36 (2010) 5, pp. 1278-1308

Persistent link: https://www.econbiz.de/10008651040

The effects of experience on managerial decision-making uncertainty

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The effects of the external environment on marketing decision-maker uncertainty

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Defining the Domain of Perceived Environmental Uncertainty: An Exploratory Study of Senior Marketing Executives

Ashill, Nicholas J.; Jobber, David - In: Journal of marketing management : MM 17 (2001) 5-6, pp. 543-558

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The Impact of Environmental Uncertainty Perceptions, Decision-Maker Characteristics and Work Environment Characteristics on the Perceived Usefulness of Marketing Information System...

Ashill, Nicholas J.; Jobber, David - In: Journal of marketing management : MM 15 (1999) 6, pp. 519-540

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Measuring State, Effect, and Response Uncertainty: Theoretical Construct Development and Empirical Validation

Ashill, Nicholas J.; Jobber, David - In: Journal of management : JOM 36 (2010) 5, pp. 1278-1309

Persistent link: https://www.econbiz.de/10008441727

Defining the information needs of senior marketing executives: an exploratory study

Ashill, Nicholas J.; Jobber, David - In: Qualitative Market Research: An International Journal 4 (2001) 1, pp. 52-61

At the very core of Marketing Information Systems (MkIS) design is the identification of the marketing information needs of decision‐makers. Information needs can be defined as the user specifications of information characteristics involved in information seeking, and refer to those qualities...

Persistent link: https://www.econbiz.de/10014987011