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Sampling data for covariation assessment : the effect of prior beliefs on search patterns
John, Deborah Roedder - In: Journal of consumer research : JCR ; an … 13 (1986) 1, pp. 38-47
Persistent link: https://www.econbiz.de/10001018868
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Covariation assessment by consumers
Bettman, James R. - In: Journal of consumer research : JCR ; an … 13 (1986) 3, pp. 316-326
Persistent link: https://www.econbiz.de/10001018910
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Consumer information processing : marketing applications
Bettman, James R.; Keller, Kevin Lane; John, Deborah Roedder - 2016
Persistent link: https://www.econbiz.de/10011446058