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Governance value analysis and marketing strategy
Ghosh, Mrinal K.
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John, George
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2009
Persistent link: https://www.econbiz.de/10003836034
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Progress and prospects for governance value analysis in marketing : when Porter meets Williamson
Ghosh, Mrinal K.
;
John, George
- In:
Handbook of business-to-business marketing
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(pp. 54-72)
.
2012
Persistent link: https://www.econbiz.de/10009500202
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