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Johnen, Marius
Hofmann, Jürgen
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Hofmann, J.
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ECONIS (ZBW)
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Talent or popularity : what drives market value and brand image for human brands?
Hofmann, Julian
;
Schnittka, Oliver
;
Johnen, Marius
; …
- In:
Journal of business research : JBR
124
(
2021
),
pp. 748-758
Persistent link: https://www.econbiz.de/10012494015
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2
Brand evaluations in sponsorship versus celebrity endorsement
Schnittka, Oliver
;
Hofmann, Julian
;
Johnen, Marius
; …
- In:
International journal of market research
65
(
2023
)
1
,
pp. 126-144
Persistent link: https://www.econbiz.de/10014233831
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