In this paper we address an empirical and theoretical issue which is under researched. Does history, i.e. a company’s organizational traditions, hamper strategic renewal and cause drift, as the management literature suggests? Or can traditions help companies to systematically and successfully...

Recent developments in the management of strategy have advocated greater attention to managerial debate and involvement, and the surfacing of managerial assumptions about strategy. This paper illustrates an approach to surfacing and mapping managerial assumptions about competitive strategy,...