Similar Search Results

Promoting brand engagement behaviors and loyalty through perceived service value and innovativeness

Leckie, Civilai; Nyadzayo, Munyaradzi W.; Johnson, Lester W. - In: Journal of Services Marketing 32 (2018) 1, pp. 70-82

Purpose: The purpose of this study is to investigate the role of perceived value and innovativeness (service concept newness and relative advantage) in promoting customer brand engagement behaviors (CBEBs) and brand loyalty. Design/methodology/approach: The conceptual model was empirically...

Persistent link: https://www.econbiz.de/10012077129

Antecedents of consumer brand engagement and brand loyalty

Leckie, Civilai; Nyadzayo, Munyaradzi; Johnson, Lester W. - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 558-578

Persistent link: https://www.econbiz.de/10011483114

Brand marketing, big data and social innovation as future research directions for engagement

Calder, Bobby J.; Malthouse, Edward C.; Maslowska, Ewa - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 579-585

Persistent link: https://www.econbiz.de/10011483116

The impact of self on materialism among teenagers

Gil, Luciana de Araujo; Leckie, Civilai; Johnson, Lester W. - In: Journal of consumer behaviour : an international … 15 (2016) 3, pp. 281-288

Persistent link: https://www.econbiz.de/10011508842

Examining drivers and outcomes of social media brand engagement

Leckie, Civilai; Dwivedi, Abhishek; Johnson, Lester W. - In: Asia Pacific journal of marketing and logistics 34 (2022) 2, pp. 350-367

Persistent link: https://www.econbiz.de/10013163333

Customer engagement and organizational performance: a service-dominant logic perspective

Leckie, Civilai; Nyadzayo, Munyaradzi W.; Johnson, Lester W. - In: Handbook of research on customer engagement, (pp. 311-328). 2019

Persistent link: https://www.econbiz.de/10013163393

The impact of relational drivers on customer brand engagement and brand outcomes

Nyadzayo, Munyaradzi W.; Leckie, Civilai; Johnson, Lester W. - In: The journal of brand management : an international journal 27 (2020) 5, pp. 561-578

Persistent link: https://www.econbiz.de/10012297830

The manifestation of brand engagement in self-concept through customer word-of-mouth behavior

Leckie, Civilai; Nyadzayo, Munyaradzi; Johnson, Lester W. - In: Journal of strategic marketing 31 (2023) 8, pp. 1379-1396

Persistent link: https://www.econbiz.de/10014553095

Customer brand engagement and co-production : an examination of key boundary conditions in the sharing economy

Casidy, Riza; Leckie, Civilai; Nyadzayo, Munyaradzi; … - In: European journal of marketing 56 (2022) 10, pp. 2594-2621

Persistent link: https://www.econbiz.de/10013457378

Credibility and price premium-based competitiveness for industrial brands

Leckie, Civilai; Dwivedi, Abhishek; Johnson, Lester W. - In: Journal of retailing and consumer services 74 (2023), pp. 1-10

Persistent link: https://www.econbiz.de/10014364473