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The Impact of Sports Sponsorship on Consumers' Brand Attitudes and Recall: The Case of NASCAR Fans
Levin, Aron M.
;
Joiner, Chris
;
Cameron, Gary
- In:
Journal of current issues and research in advertising : …
23
(
2001
)
2
,
pp. 23-32
Persistent link: https://www.econbiz.de/10008119345
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