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Introduction: Special Issue on Selections from the International Research Seminar on Marketing Communications and Consumer Behavior
Jolibert, Alain J.P.; Peterson, Robert A.; Strazzieri, Alain - In: Journal of business research : JBR 37 (1996) 2, pp. 85-86
Persistent link: https://www.econbiz.de/10006739503
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A Meta-Analysis of Country-of-Origin Effects
Peterson, Robert A.; Jolibert, Alain J.P. - In: Journal of international business studies : JIBS ; a … 26 (1995) 4, pp. 883-900
Persistent link: https://www.econbiz.de/10005912314