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Jones, Marilyn Y.; Spence, Mark T.; Vallaster, Christine - In: Business Horizons 51 (2008) 5, pp. 419-428

Compared to offline media communications, business-to-consumer (B2C) websites possess unique characteristics that affect the likelihood of generating emotional reactions to the web experience itself, the brand, fellow customers, and employees of the firm. The emotion-causing antecedents...

Persistent link: https://www.econbiz.de/10005354119

Do Australian and American consumers differ in their perceived shopping experiences? : a bi-cultural analysis

Jones, Marilyn Y.; Vilches-Montero, Sonia; Spence, Mark T. - In: International journal of retail & distribution management 38 (2010) 8, pp. 578-596

Persistent link: https://www.econbiz.de/10008651875

Creating emotions via B2C websites

Jones, Marilyn Y.; Spence, Mark T.; Vallaster, Christine - In: Business horizons 51 (2008) 5, pp. 419-428

Persistent link: https://www.econbiz.de/10003766725

Creating emotions via B2C websites

Jones, Marilyn Y.; Spence, Mark T.; Vallaster, Christine - In: Business horizons 51 (2008) 5, pp. 419-428

Persistent link: https://www.econbiz.de/10008089796

Creating emotions via B2C websites

Jones, Marilyn Y.; Spence, Mark T.; Vallaster, Christine - In: Business horizons 51 (2008) 5, pp. 419-429

Persistent link: https://www.econbiz.de/10008881101

Do Australian and American consumers differ in their perceived shopping experiences?: A bi-cultural analysis

Jones, Marilyn Y.; Vilches-Montero, Sonia; Spence, Mark T. - In: International journal of retail & distribution management 38 (2010) 8, pp. 578-597

Persistent link: https://www.econbiz.de/10008431724