Aurik, Johan; Fabel, Martin; Jonk, Gillis - In: Strategy & Leadership 43 (2015) 3, pp. 15-24
Purpose – The methodology for developing transformational strategy in a dynamic business environment described in this article is based on three principles: 1. Draw inspiration from the future. 2. Be organizationally inclusive. 3. Take a portfolio approach. Design/methodology/approach – The...