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Our article examines the deliberate creation of learning opportunities in the global rollout of innovations. Some firms launch in only a subset of markets at first, with later launches being conditional on debut‐market performance. Such sequencing decreases the downside of potential innovation...
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This study examines the effects of organizational structure and performance feedback on termination decisions — in particular, product phaseout. Using quarterly product-level data on the major mobile handset manufacturers for the period 2004–2009, we analyze how product-level feedback...
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