Purpose: The purpose of this paper is to examine the meaning, in both local and international context, of the Kochi-Muziris Biennale (KMB), the first international exhibit of contemporary art in India. Kochi Biennale Foundation (KBF), which administers the KMB, identifies art as a means for...

Purpose: The purpose of this paper is to examine local consumers’ acculturation process as they observe, encounter and shop with an influx of outsiders. Design/methodology/approach: The multi-year qualitative study (involving in-depth interviews and netnography) investigates Hongkongers’...