Showing 1 - 10 of 36
Persistent link: https://www.econbiz.de/10003379831
Persistent link: https://www.econbiz.de/10003278390
We consider a therapeutic market with potentially three pharmaceutical firms. Two of the firms offer horizontally differentiated brand-name drugs. One of the brand-name drugs is a new treatment under patent protection that will be introduced if the profits are sufficient to cover the entry...
Persistent link: https://www.econbiz.de/10003393611
Persistent link: https://www.econbiz.de/10003459149
Persistent link: https://www.econbiz.de/10003241696
We consider a therapeutic market with potentially three pharmaceutical firms. Two of the firms offer horizontally differentiated brand-name drugs. One of the brand-name drugs is a new treatment under patent protection that will be introduced if the profits are sufficient to cover the entry...
Persistent link: https://www.econbiz.de/10013317373
the national level, of the effects of magazine advertising on ST use. The focus on magazine advertising is significant …-specific advertising information over the sample period. This allows detailed and salient measures of advertising exposure at the … these tobacco products. Sub-analyses point to some differences in the advertising and tax response across segments of the …
Persistent link: https://www.econbiz.de/10010679024
Persistent link: https://www.econbiz.de/10008520728
Persistent link: https://www.econbiz.de/10001370305
Persistent link: https://www.econbiz.de/10001225764