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As consumers become more conscious about social issues, they gain an additional "social benefit" when purchasing from a socially responsible retailer (or brand). This trend has motivated more socially responsible retailers (or brands) to enter the market with a "pre-commitment" to donate a...
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Economic growth in many countries is increasingly driven by successful startups that operate as online platforms. These success stories have motivated us to define and classify various online platforms according to their business models. This study discusses strategic and operational issues...
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To revitalize local communities and economies, more not-for-profit food cooperatives (coops) are establishing their presence in less-populated areas or poor communities in recent years. This trend has motivated us to examine the entry conditions for food coops with the following two related...
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Crowdfunding goes beyond raising funds. Entrepreneurs often use crowdfunding to solicit feedback from customers to improve their products, and may therefore prefer to launch crowdfunding campaigns with less developed products. Yet, customers may not be persuaded by a campaign if a product...
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