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~person:"Kılıç, Fatih"
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Kılıç, Fatih
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Storytelling and narrative tools in award-winning advertisements in Turkey : an interdisciplinary approach
Kılıç, Fatih
;
Okan, Elif Yolbulan
- In:
Journal of marketing communications
27
(
2021
)
8
,
pp. 881-896
Persistent link: https://www.econbiz.de/10012697010
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